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Bareburger’s Co-Founder offered meeting times. Ivar’s President spent 20 minutes with us. Landry’s SVP of Loyalty surfaced an explicit displacement opening. The Toast Loyalty Angle delivered 8 of 12 email positives at 13.79%, and email PRR doubled to 14% in the last 7 days. Pilot is over. Now we productionize.
We set 1,500 emails-to-positive as the floor. Pilot averaged ~877 across the full window and dropped to 576 in the last week — Great-tier efficiency. The depth of the warm pool is the bigger story.
Seven Tier A warm leads quoted verbatim. Every one of them is the actual buyer for a Thanx loyalty platform decision.
67% of email positives came from a single sequence at 13.79% per-campaign rate, 417 emails-to-positive. Toast Targeting Seq B (same audience, generic angle) produced 0 over 3,374 emails. The signal is sharp: lead with loyalty-platform value, not generic targeting.
8 of 12 email positives. 13.79% per-campaign rate. 9 of the 13 Tier A warm leads (Ivar’s, Bareburger, Zaxby’s, Boichik, Burning Rice) came through this sequence or its sibling.
Action: Productionize as primary email sequence. Rebuild Seq B around the loyalty hook. Add multi-touch (email → LinkedIn → warm dial) on the named-account list.
Both sequences landed 4–6% PRR. With March 24 intel — 9–10% Punchh participation vs. Thanx 30–40%, analytics ceiling, operational agility — there’s a clear path to test sharper kill-points.
Action: v3 sequence leads with the participation gap. B-variant tests the analytics ceiling angle. Target ~5% → 10%+ PRR.
Pilot validated the targeting hypothesis and surfaced enough warm pipeline to drive the next wave of meetings. Each lever below is mechanical — the data is in, the work is execution.
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Four asks surfaced on the wrap call. Each one already has a path. None of these gate the renewal — they’re shipping in parallel as part of standard ops.
Real warm-reply card from the pilot. The agent classifies, drafts, and pipes to Slack so Michael Ann can approve, edit, or reroute.
The pilot generated more than reply volume. It generated a profile of who actually responds, what hook lands, and where the team’s time is best spent. The next chapter builds off that, not off scaling assumptions.
Same outcome we just delivered: decision-maker conversations at named restaurant operators, on a single bill, with one operator in the room. Two cost profiles. One commitment we won’t make: meeting volume guarantees. The system, the playbook, and the operator hours — those we own.
One SDR, a 5-7 logo tool stack, and your time managing both for 9 to 12 months. The thing your sellers are already saying you need.
13 decision-maker conversations in 17 days. The engine is built, calibrated, and producing. The next 90 days is execution, not setup.
Doug + Josh review the live numbers, surface what the data is saying, and recalibrate the campaigns with you. Same format that produced the pilot review you’re reading.
The infrastructure (80 inboxes, 6 LinkedIn senders, reply agent, Slack triage, ABM thread) is already deployed and warmed. Setup fee covers ongoing maintenance and the new lookalike-audience build.
Same investment window. Already-running engine. No 9-month ramp, no turnover risk, no manager-of-one situation. Continue at $10K/mo or step out at month 3 — your call.
That’s a great result for 17 days, and it belongs to all of us. Take the week with Mary Claire to decide. When you’re ready to keep going, here’s exactly how we share the software and get the next sequences in market.